Posts Tagged ‘adwords’
Introduction to the Google Ad Auction
March 7th, 2010 | 
Author: Our Chief Economist, Hal Varian, explains the adwords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
Posted in Uncategorized | 
Tags: ad auction, ads, adwords, adwords auction, cpc, google, google advertising, hal varian, paid search, quality score, search ads, text ads | 
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