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	<title>PennyAuctions.info &#187; google advertising</title>
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		<title>Introduction to the Google Ad Auction</title>
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		<pubDate>Mon, 08 Mar 2010 00:48:33 +0000</pubDate>
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		<category><![CDATA[hal varian]]></category>
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Our Chief Economist, Hal Varian, explains the adwords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
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<p>Our Chief Economist, Hal Varian, explains the adwords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.</p>
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